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Self-hosted Linktree alternative: own your link-in-bio with LinkStack

Robert DavisAugust 13, 20263 min read
Self-HostingWebGuides
Self-hosted Linktree alternative: own your link-in-bio with LinkStack

The "link in bio" became a small but load-bearing piece of a lot of people's online presence — the one URL that fans out to everything else. And for most, it's a Linktree page: a rented address on someone else's domain, with the free tier nudging you toward the paid one, an upsell in the footer, and every click on your links quietly logged by a company that isn't you. For something that is your front door, that's an odd amount of it to not own. LinkStack is the self-hosted fix.

What LinkStack is

LinkStack is a self-hosted link-in-bio platform — a single, attractive page that collects all your important links (social profiles, shop, latest video, newsletter, whatever) in one place, on your domain. It's the Linktree experience, rebuilt as software you run:

  • A clean, mobile-first links page that looks the part out of the box.
  • Themes and full customization — colours, fonts, backgrounds, buttons — so it matches your brand rather than Linktree's template.
  • Your own domainlinks.yourname.com or a page on your site, not linktr.ee/yourname.
  • Multiple users on one instance, if you're running it for a team, an agency, or a group of creators.
  • Built-in stats — see clicks on your own links, in your own dashboard, without feeding a third party's analytics.
  • It's your brand, fully. Your domain, your design, no "powered by" and no ads for the free tier. For a professional or a business, that difference is real — the page looks like you, not like everyone else's Linktree.
  • You own your audience data. Who clicks what is genuinely useful marketing information, and self-hosted, it's yours alone — not a data point in someone else's product.
  • No feature paywall. The customization and features that Linktree gates behind a subscription are just there.
  • It won't disappear or change on you. Your front door doesn't depend on a company's roadmap or pricing decisions.

If LinkStack feels like more than you need — no user accounts, no dashboard, just a beautiful static links page you edit and forget — LittleLink is the minimalist take. It's essentially a gorgeous single-page template with branded buttons for hundreds of services, and nothing else. For a personal link-in-bio where you don't need stats or multi-user, it's delightfully simple. LinkStack is the choice when you want the full platform — themes, accounts, analytics; LittleLink when you want the page and none of the machinery.

Who it's for

  • Creators and influencers who want a branded, ad-free link page and their own click data.
  • Small businesses using one link across their social profiles — on their own domain, looking professional.
  • Agencies managing link pages for multiple clients from a single instance.

How to deploy it

LinkStack is a straightforward web app with a small database, behind TLS on a domain — and the domain is half the point, since links.yourbrand.com is what makes it yours. It's light, so it runs comfortably on a small box. On a VPS it's a quick setup plus the gentle standing work of updates and backups; or deploy LinkStack in one click, point your domain at it, and have a branded link-in-bio live this afternoon.

First steps

  1. Point a subdomain (like links.yourname.com) at your instance — this is what turns it from "a page" into "your page."
  2. Pick a theme and customize it to your brand colours and style.
  3. Add your links — profiles, shop, content, newsletter — and reorder them so the most important sits up top.
  4. Swap the link in every bio to your new one, and start seeing the clicks in your own dashboard.

The bigger picture

A link-in-bio is small, but it's a nice example of a bigger idea: the pieces of your online identity are worth owning, one at a time. Your links page on your domain today; maybe your files, photos and more tomorrow. It all starts with deciding your front door shouldn't be rented.


Deploy LinkStack → · LittleLink → — or browse the full catalog.

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